ABA Marketing in Banking


Jan 13, 2020

Online Course

This four-week long class reviews the core responsibilities of bank marketing, how marketing is structured in an organization chart, and how to assess the financial performance of a financial institution.

Audience: This is a foundation course in the structure of a bank marketing function and the related core responsibilities. It is designed for employees interested in discovering the role of marketing within a financial institution. This is an entry-level course for anyone entering bank marketing.