Bank marketing has undergone radical changes in the past several decades and the financial services sales process has experienced a similar transformation. Both have been influenced by one thing more than any other—the customer’s behavior. Because the customer is more knowledgeable, has more tools at their disposal and is in greater control, marketing and sales must collaborate more effectively than ever before if the bank expects to sustain long term growth and profitability.
There are schools and conferences focused on marketing. Others target sales. GSB’s innovative School of Sales and Marketing integrates these two vital disciplines into one practical, dynamic week. Designed by bankers and those with in depth knowledge of our industry, this program pinpoints key marketing and sales activities from the customer experience and branding to prospecting, sales management and the ROI of marketing and sales action plans.
Students experience a blend of lecture, small group discussions and breakout sessions. The Sales and Marketing School also accomplishes what no others can. Marketing associates leave with a Marketing Planning Template for the coming year. Sales colleagues create an individualized Sales Plan that combines high level strategies and key tactics to generate record results. These plans are created with the help of faculty mentors who work in the evening with small groups of students to integrate what has been learned that day. This learning to life approach burns in knowledge and helps the student retain competencies for the long haul.
The faculty is comprised of best in class bankers and consultants – experts who bring time tested ideas to the table implemented by community banks, regional players and money center organizations. Networking with other bankers from around the world creates a lifetime of new relationships and the information exchanged from both faculty and students is second to none.
Arrival - Sunday
|Welcome and Program Introduction||3:00-5:00 p.m.|
|Welcome Reception and Dinner||5:30 - 7:00 p.m.|
Class - Monday-Thursday
|Breakfast Available||7:00-8:00 a.m.|
|Class Begins||8:00 a.m.|
|Lunch||11:45 a.m. - 1:00 p.m.|
|Class Adjourns||4:30 p.m.|
|Dinner on Your Own|
|Application/Roundtables/Coaching||7:00 - 8:30 p.m.|
Departure - Friday
|Morning Class||8:00-11:00 a.m.|
2020 program is still in development and faculty are subject to change
Chairman and Chief Sales Officer
St. Meyer & Hubbard
Cross Financial Group
Senior Credit Analyst - Corporate Banking Group
First National Bank of Omaha
WSI Digital Marketing
Battle Creek, MI
President and CEO
Financial Marketing Solutions
President and Vice Chairwoman of the Board
Your tuition includes:
Tuition for the 2020 Sales and Marketing School is $3,250; however, GSB encourages banks to send multiple attendees so that sales and marketing professionals can work together to enhance relationship growth and company performance through a unified effort focused on the customer. If your bank chooses to send multiple students, you will receive a rebate of $350 for each additional student – that’s essentially a free registration fee for each second and subsequent attendee that will be paid at the conclusion of the school.
Students attending the school will stay at the Fluno Center for Executive Education or a nearby business hotel, both located on the beautiful University of Wisconsin-Madison campus. The Fluno Center combines state-of-the-art professional education technology with the ambiance of a comfortable, relaxed, executive-style hotel. The meeting facilities are conveniently located on the first two floors and include the latest in presentation delivery technology and comfort for attendees. It's a perfect setting for learning, sharing ideas, and networking with banking industry peers. The eight-story training facility includes: