This IBA communications toolkit is designed to assist IBA-member banks in sharing good news with Hoosier Banker and other media outlets. Below are guidelines to utilizing traditional and social media.
Traditional media is the standard, time-tested means of reaching out to periodicals, TV/radio programs and other media in order to gain coverage. Generally, the sender distributes a news release or op-ed to media outlets, and the news outlet either responds or declines.
Social media communicates with a variety of designated audiences, such as reporters, legislators, industry peers and consumers. Connectivity is enhanced through tagging (use of others’ social media handles) and hashtags (use of # phrases that summarize trains of thought).
Follow IBA social media to view commonly used hashtags; some examples: