Marketing Directors Forum

Date:

Oct 22, 2024

Location:
IBA Center for Professional Development
8425 Woodfield Crossing Blvd, Suite 155E
Indianapolis, IN 46240

An Investment in Your Bank’s Future! 

The Marketing Directors Officer Forum will provide a platform and opportunity to exchange ideas freely and examine pressing issues in today’s ever-evolving regulatory, cost-conscious and productivity-driven environment. Peer-to-peer sessions have proven very successful for other IBA membership focus groups.

Benefits of the Forum...

  • Improve your effectiveness as Marketing Director in the banking sector
  • Discuss current industry trends and challenges experienced by other marketing professionals
  • Review a wide-range of developments that affect bank marketing: strategies, tactics and results
  • Identify and discuss ways to “do more with less” given budget and staff pressures
  • Obtain access to highly respected industry experts
  • Grow professionally as well as personally
  • Discuss with peers what works and what doesn’t

How the Forum Works...

  • IBA will organize the forum based on bank size and market to ensure that participants have as much in common as possible without being competitors
  • The Forum will meet three times during the year
  • Eight to 10 topics will be discussed at each session; participants are strongly encouraged to suggest agenda topics of interest
  • Forum participants get the benefit of working with expert consultants on a cost-saving basis
  • A binder based on Forum topics is compiled for each group member

Brochure PDF