This IBA communications toolkit is designed to assist IBA-member banks in sharing good news with Hoosier Banker and other media outlets. Below are guidelines to utilizing traditional and social media.
This IBA communications toolkit is designed to assist IBA-member banks in sharing good news with Hoosier Banker and other media outlets. Below are guidelines to utilizing traditional and social media.
Traditional media is the standard, time-tested means of reaching out to periodicals, TV/radio programs and other media in order to gain coverage. Generally, the sender distributes a news release or op-ed to media outlets, and the news outlet either responds or declines.
News releases are announcements of company news or activities, including news about individual bankers. IBA-member banks have a ready outlet through Hoosier Banker magazine.
- View HB editorial guidelines/deadlines.
- Access news release guidelines for assistance.
Op-eds are opinion editorials that delve into policy issues, presenting viewpoints in persuasive style in an attempt to influence public opinion.
- View IBA op-eds.
- Access IBA talking points for use in creating bank op-eds.
Social media communicates with a variety of designated audiences, such as reporters, legislators, industry peers and consumers. Connectivity is enhanced through tagging (use of others’ social media handles) and hashtags (use of # phrases that summarize trains of thought).
Follow IBA social media to view commonly used hashtags; some examples:
- #RegReform
- #BanksBuildCommunities
- #BetterInBanking
For questions or more information, please contact:
Laura Wilson, 317-333-7146, for traditional media;
Emily Brooks, 317-333-7167, for social media.
Additional resources (log in required):
American Bankers Association - Communications Tools for Bankers
Independent Community Bankers of America - Tell Your Story Toolkit
