This IBA communications toolkit is designed to assist IBA-member banks in sharing good news with Hoosier Banker and other media outlets. Below are guidelines to utilizing traditional and digital media.
Traditional media is the standard, time-tested means of reaching out to periodicals, TV/radio programs and other media in order to gain coverage. Generally, the sender distributes a news release or op-ed to media outlets, and the news outlet either responds or declines.
IBA-member marketers are invited to submit personnel and other news to Hoosier Banker – deadlines available in HB editorial guidelines. Either email news releases to HB@indiana.bank, or upload details/photos via the webform button below.
Op-eds are opinion editorials that delve into policy issues, presenting viewpoints in persuasive style in an attempt to influence public opinion.
- View IBA op-eds.
- Access IBA talking points for use in creating bank op-eds.
Social media communicates with a variety of designated audiences, such as reporters, legislators, industry peers and consumers. Connectivity is enhanced through tagging and hashtags.
IBA-member banks are encouraged to connect with IBA social media channels:
- Facebook – tag: @IndianaBankersAssociation
- LinkedIn – tag: Indiana Bankers Association
- X (formerly known as Twitter) – tag: @indianabankers
- Instagram – tag: @indianabankers
Follow IBA social media to view commonly used hashtags; some examples:
- #RegReform
- #BanksBuildCommunities
- #BetterInBanking
For questions or more information, please contact:
Evan Hoffmeyer, 317-333-7143, for traditional media;
Emily Brooks, 317-333-7167, for digital media.
Additional resources (log in required):
American Bankers Association - Communications Tools for Bankers
Independent Community Bankers of America - Tell Your Story Toolkit