This four-week long class examines management activities from ongoing brand management to public relations and digital marketing to return on investment. To be a contributor on a marketing team, you must have a working knowledge of marketing management such as understanding the practices needed to prioritize projects, assess performance and balance resources.

Audience: This is a foundation course to examine the knowledge base and management skills required to manage the marketing activities at a financial institution. It is designed for employees interested in taking an active role in the management of bank marketing.