Bank Marketing AI Bootcamp 2.0

Date:

Jun 23, 2025

Location:

Join Eric Cook, Chief Digital Strategist at WSI Digital and founder of The LinkedBanker, for an advanced dive into the transformative power of Artificial Intelligence (AI) in financial marketing. Building on the success of his 2024 Bank Marketing and AI Bootcamp, this next-level session explores deeper applications and strategic insights to help financial marketers level up their AI game. With over three decades of experience in both community banking and digital innovation—and recent recognition as WSI’s 2024 Agency of the Year—Eric brings a unique and trusted perspective on how AI is reshaping the way financial institutions engage, compete, and grow in the digital age.

This next-level seminar builds upon the foundational insights from last year’s Bootcamp and takes a deeper dive into how AI is actively transforming the future of marketing within financial institutions. Attendees will explore advanced strategies for leveraging AI to personalize experiences, enhance decision-making, and streamline marketing operations for maximum impact. The session also revisits and expands on common concerns—like job displacement and ethical use—providing a refreshed perspective on how marketers can future-proof their roles by embracing AI as a tool to elevate their value and drive innovation within their organizations.

In this interactive, hands-on session, you'll do more than just learn about AI—you’ll actively work alongside peers to build, test, and develop real-world solutions that you can immediately bring back to your bank. From generating marketing content to exploring automation workflows and data-driven personalization, this session emphasizes practical implementation over theory. Together, we’ll collaborate on exercises designed to show how AI can be a strategic partner in your day-to-day efforts, turning abstract potential into concrete tools that enhance your marketing, strengthen your team, and prepare your institution for the future.

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