Building A Competitive Retail Wealth Management Program Workshop

Date:

Feb 11, 2026

Location:
IBA Center for Professional Development
8425 Woodfield Crossing Blvd.
Suite 155E
Indianapolis, IN

While traditionally much emphasis has been placed on growing non-interest income as rational to have a retail wealth management program, it has now grown even more important in deposit defense. Many investment firms have entered into partnerships with large banks to offer co-branded deposit products, directly competing with community and regional banks. Gone are the days when having an investment advisor selling mutual funds and annuities can keep your bank competitive as our community members are seeking advice driven financial planning solutions.

This wealth management workshop will help bank leadership understand the basics of how to start a program, evaluate an existing program, build a strategy of cross-department collaboration, advanced marketing and customer segmentation strategies, and implement best practices. We will also discuss integrating financial planning programs with trust departments for a collaborative wealth management offering and how a collaborative culture can also strengthen relationships with small business owners.

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