In addition to exploring the plethora of website analytics data and how GA4 continues to evolve, this dynamic program will also include an overview of social media platform analytics, such as Facebook, LinkedIn, and Instagram. This session will unravel the complexities of digital marketing analytics, ensuring you’re equipped to meet your audience where they are, and measure every step of their journey.

Designed and delivered by a former community banker turned digital strategist, this webinar will look at analytics from the perspective of a community-focused financial institution. You’ll discover where to find and how to interpret insights from various sources, how to understand the nuances of content performance, and to fine-tune your strategies across different channels. Learn not just how to collect data, but to connect it – crafting a narrative that drives decisions and digital success. 

In addition, this webinar will begin to explore some of the ways that AI (yes, we’ll talk about artificial intelligence) platforms can help turbo-charge your data analysis and glean insights with amazing speed and accuracy.