Agenda

June 2, 2026
1:30 pm - 3:30 pm EST

Business executives, startup entrepreneurs, and MBA students alike seek a reliable formula for a business plan, whether they are writing:

• An annual business plan forecasting short‑term company objectives
• A feasibility business plan determining whether to pursue a specific course of action
• A financial business plan addressing fiscal and legal obligations to shareholders
• A growth business plan analyzing expansion strategies
• An operations business plan detailing new production lines or processes
• A startup business plan seeking investor funding to support business goals
• A strategic business plan defining the company’s mission, vision, and objectives

Business Plans That Get Results guides you through the process of composing effective business plans for audiences both internal and external to your company.

After identifying the various types and purposes of business plans, the speaker walks you through two examples: one written from a business unit to upper management, and another prepared for an external funding source. The session also covers language and revision strategies to strengthen impact, including top‑down paragraphing and strong transitions.

Topics

What You'll Learn:

• Identify the similarities and differences between internal and external business plans
• Apply SWOT and 5C analyses within a business planning context
• Determine the 5W/H (who, what, when, where, why, and how) as part of a comprehensive situation analysis
• Draft clear, cohesive language that integrates all elements of the situation analysis
• Organize and structure the sections of diverse business plans
• Strengthen writing clarity by crafting focused paragraphs with strong openings and smooth transitions

Speaker(s)

Phillip Vassallo

Author

Philip Vassallo, Ed.D., has designed, delivered, and supervised communication training programs for more than 25,000 executive, managerial, supervisory, administrative, and technical professionals internationally over the past three decades. He is the author of the books How to Write Fast Under Pressure, The Art of E-mail Writing, and The Art of On-the-Job Writing. He has edited major reports for Fortune 500 companies, the US government, and the City of New York. He also writes the popular blog Words on the Line, which offers practical tips for developing writers. Dr. Vassallo has taught internationally, recently as a faculty member of the Beijing International MBA program.

Fees

Live Webinar - $299.00

• Live Access
• 30 Days OnDemand Playback
• Presenter Materials and Handouts

Available Upgrades

• Additional Live Access - $95.00 Per Person
• 12 Months OnDemand Playback - $120.00
• 12 Months OnDemand Playback + Digital Download - $150.00

**100% surcharge applied to non-members.

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