Agenda

September 24, 2025
2:30pm - 4:00pm EST

Limited spots available! Join us for this interactive workshop session!
One thing we know for sure is that prospects are in charge of the buying journey, and they come to the table with more knowledge and information than ever before. One of the most important components to understanding your buyers’ purchasing preferences is their age and generation as knowing this helps facilitate a faster, more successful connection.

There are significant generational differences in the areas of consumer habits, social media usage, and social values that can strongly affect purchasing habits. And so, how you choose to communicate (in person, call, text, video, connect, tweet, or post) matters just as much as what you communicate.

Each generation has its own collective consumer buying tendencies and as a financial institution, it will improve your ability to develop relationships if you understand these differences with the individuals you are targeting.

Topics

What You'll Learn

• A good understanding of the buying habits between Boomer, Gen X, Millennial, and Gen Z prospects
• How to adjust and cater your sales strategy to these four generations, including the use of digital tools like video and virtual presentations and social media channels
• How to differentiate yourself from all the other institutions by tailoring your approach to your prospects’ love languages
• A coaching approach for effort and execution

Speaker(s)

Alex Cole-Murphy
ACTG

Alex’s experience in recruiting and HR for a national firm make her a great asset. She joined ACTG in 2016, and now focuses on the creation and design of all of our sales and sales management training materials, She also works with community banks delivering sales training to help them find and build relationships and increase sales revenue. You will often see her on the company website videos or within our online learning modules as Alex has become our marketing voice. Alex is also one of our community bank specialists, helping our bank clients sell, coach and hire better.

Fees

Live Webinar - $450.00

• Live Access
• 30 Days OnDemand Playback
• Presenter Materials and Handouts

Available Upgrades

• 12 Months OnDemand Playback - $120.00
• 12 Months OnDemand Playback + Digital Download - $150.00
• Additional Live Access - $450.00 per person

**100% surcharge applied to non-members.

Association Contact

Katie Yates
Education Coordinator
o: 317-387-9380
d: 317-333-7162
kyates@indiana.bank