Empowering Financial Marketers: Harness the Power of AI in Your Marketing Strategy

Date:

Oct 1, 2024

Register

Live Webinar: 90 Minutes

From creating compelling content to enhancing personalization, this webinar will explore how AI can transform your marketing strategy and address critical concerns like data privacy and regulatory compliance. You'll discover practical, readily available tools to boost your productivity and learn how to measure the tangible benefits of AI implementation.

Whether you're AI-curious or AI-cautious, this webinar will equip you with the knowledge and strategies to confidently integrate AI into your marketing efforts, giving your institution a competitive edge in the digital age.

But how can community-focused FIs harness this powerful technology while navigating the industry's unique challenges? Don’t miss this enlightening webinar that will demystify AI and its applications in financial marketing.

Agenda

October 1, 2024
Webinar begins - 11:00 AM EST

AFTER THIS WEBINAR YOU’LL BE ABLE TO:

  • Understand the basics of AI and GPTs: gain a solid understanding of AI, its history, and the concept of generative pre-trained transformers (GPTs), enabling you to grasp how these technologies work
  • Navigate security and privacy concerns: learn about the key security and privacy considerations related to using AI in financial marketing, ensuring your strategies comply with existing regulations and best practices
  • Utilize AI tools for content creation: discover practical strategies for leveraging AI tools to create diverse content types, including text, images, videos, and audio, enhancing your marketing efforts with cutting-edge technology
  • Develop an AI implementation strategy: create a comprehensive plan to integrate AI into your marketing strategy, from selecting the right tools to measuring the impact on your campaigns
  • Access real-world examples and best practices: explore case studies and best practices from the financial industry which showcase successful AI implementations and inspire you to innovate in your marketing approaches
Topics

TAKE-AWAY TOOLKIT:

  • AI principles prompt template to help develop your institution’s own AI principles statement, a critical element of effective AI training and policy creation
  • Employee training log
  • Interactive quiz
  • PDF of slides and speaker’s contact info for follow-up questions
  • Attendance certificate provided to self-report CE credits
Speaker(s)

Eric C. Cook
WSI & The LinkedBanker

Additional Information

WHO SHOULD ATTEND?

This eye-opening session is tailored for marketing professionals and those within FIs who are eager to leverage AI for enhanced accountholder engagement, content creation, and data-driven decision-making. Marketing teams, digital strategists, and content creators will find immense value in understanding how AI can amplify their efforts. In addition, professionals in compliance, risk management, and IT security will benefit from insights into navigating the regulatory landscape and addressing privacy concerns. Senior management and decision-makers should attend to grasp the strategic implications and potential ROI of AI implementation in their institution's marketing initiatives.

Fees

Live : $510.00
OnDemand: $510.00
Live + OnDemand: $750.00

Association Contact

AyZha Hazelwood, Education Meeting Coordinator
Ahazelwood@indiana.bank
317-387-9380