Harness the Power of AI in Your Marketing Strategy

Date:

Apr 9, 2026

Register

Artificial intelligence is reshaping how financial institutions plan, create, deliver, and measure marketing strategies.

This webinar will explore how to responsibly use tools like generative AI and automation to accelerate execution, reduce manual effort, and enhance consistency and performance across channels, while still keeping humans firmly in control. Walk away with a clearer understanding of how AI use can provide a competitive advantage for your institution, helping marketing teams work smarter, move faster, and deliver more relevant experiences to the communities you serve.

Agenda

April 9, 2026
11:00 am - 12:30 pm EST

Unlock AI’s potential to supercharge your marketing strategy! AI can provide powerful tools to drive engagement, personalize campaigns, and optimize conversion. This session will show marketers, innovation leaders, and financial professionals how to harness data-driven insights, automate processes, and deliver smarter, faster results. Learn practical strategies to turn AI into a competitive advantage and elevate your institution’s marketing game.

Topics

KEY WEBINAR TAKEAWAYS:

  • Practical, institution-safe ways to use AI in your marketing today, including content creation, campaign planning, SEO support, email, and social media workflows
  • Using AI to increase efficiency and output without increasing headcount or sacrificing brand consistency and compliance standards
  • Common concerns around data privacy, compliance, and internal adoption
  • What data should and should not be used with AI tools, and how to establish internal guardrails that protect accountholder information and institutional trust
  • How AI can be utilized to improve personalization, performance insights, and decision-making across digital channels

This webinar is part of the AI Series

Speaker(s)

Eric C. Cook
WSI & The LinkedBanker

Eric Cook often refers to himself as a “recovering banker” after spending 15 years as a community banker in Michigan before shifting to a digital strategist in 2007. An award-winning web designer with WSI, the world’s largest digital agency network, he’s a three-time contributing author of the best-selling book Digital Minds: A Strategic Approach to Connecting and Engaging with Your Customers Online and recently launched an online mastermind and mentorship community exclusively focused on the needs of banking professionals called TheLinkedBanker.com.

Eric routinely works with community-focused financial institutions around the country helping to develop their digital strategies, embrace social media engagement, and enhance their overall online presence. As a faculty member at several banking schools, Eric is also a highly rated conference speaker who loves educating community bankers to help lead the digital charge to better connect and engage in the 21st century.

Additional Information

WHO SHOULD ATTEND?

  • Marketing directors
  • Compliance officers
  • Retail banking managers
  • Senior-level executives
  • Technology and operations
  • Human resource managers
  • Digital transformation/innovation
Fees

Live Webinar - $279

  • Unlimited connections for your institution
  • Available on desktop, mobile & tablet
  • Take-away toolkit
  • Presenter’s contact info for questions

On-Demand Webinar - $279

  • Unlimited & shareable access starting two business days after live stream
  • Available on desktop, mobile & tablet devices 24/7
  • Take-away toolkit
  • Ability to download webinar video
  • Presenter's contact info for questions

Live + On-Demand - $379

Get the best of both and save when you Bundle the Live & On-Demand Webinar registration! This option includes all the items listed above.

**100% surcharge applied to non-members.

Association Contact
Susan Clark   Silvia Regalado
Professional Development Coordinator   Professional Development Coordinator
o: 317-387-9380   o: 317-387-9380
d: 317-333-7169   d: 317-333-7170
sclark@indiana.bank   sregalado@indiana.bank