Apr 11, 2024
In the current financial services environment, your advertising and marketing efforts must be more effective than ever before. But, there are standards to observe, especially when it comes to UDAAP (Unfair, Deceptive, or Abusive Acts or Practices). There’s been a seismic shift in regulatory enforcement, and advertising and marketing practices that were acceptable in years past are now problematic. In the rush to attract new business and keep the clients you have, compliance requirements can easily be missed or ignored.
This comprehensive three-part webinar series covers the current landscape of marketing and advertising compliance requirements. We’ll provide many examples of how the rules apply as well as recommendations on how to deal with the requirements. We’ll cover the UDAP/UDAAP aspects of advertising, technical requirements of the deposits and loan regulations that deal with marketing and advertising, and marketing program-specific rules that cover campaigns. We’ll also talk about using data and customer information in marketing, such as privacy rules and regulations. Finally, we’ll delve into the technical aspects of marketing and advertising: using artificial intelligence, algorithms, auto-decisioning, and the use of various media, including social media and digital channels.
As the compliance environment becomes more complex, your marketing department must stay on top of the rules and regulations. These sessions will help.
Thursday April 11th, 2024
11:00 am - 1:00 pm EST
In this second session, we’ll discuss the requirements and best practices for compliance with Reg. DD requirements and deposit advertising, current and future FDIC official advertising statement requirements, FCRA requirements for prescreening campaigns, TCPA (Telephone Consumer Protection Act) – Do Not Call requirements, plus related Do Not Solicit issues, TSR (Telemarketing Sales Rule) fraud issues, and much more!
Marketing campaigns – privacy issues and sharing data and information with affiliates and non-affiliated third parties
Offering free credit reports
Guidance on the use of testimonials in advertising
Social media – regulatory guidance and cautions
Tax reporting issues
Non-deposit Investment Product (NDIP) and insurance sales provisions
Rules prohibiting lotteries – what can you do with drawings and contests?
Email issues – CAN-SPAM and other concerns
Junk Fax Prevention Act
Online marketing to children – COPPA
Who Should Attend
Anyone involved in developing and marketing your institution's products and services, including the marketing department, compliance officers, auditors, business managers, sales and service staff, and anyone else whose duties involve promotion.
Carl Pry is a Certified Regulatory Compliance Manager (CRCM) and Certified Risk Professional (CRP) who is a Senior Advisor for Treliant LLC in Washington, DC. Through his more than 30-year working career, as well as through his experience as a banking attorney and officer, he has provided a variety of regulatory compliance and financial performance services to financial institutions and other clients throughout the country. He has written extensively regarding consumer and commercial compliance, tax, audit, and financial institution legal issues, and is a frequent contributor to and currently serves as the Chair of the Editorial Advisory Board for the ABA Bank Compliance magazine. He has spoken at scores of banking, compliance, and state bar associations, and has conducted training sessions for financial institutions across the country.
Available Upgrades
AyZha Hazelwood, Education Meeting Coordinator
Ahazelwood@indiana.bank
317-387-9380