Oct 29, 2025 to Nov 12, 2025
In this day and age of UDAP/UDAAP, it’s clear that how you say what you say in your advertisements is just as important as what you say. Style matters. You must be clear and conspicuous in your wording so as not to confuse and deceive.
October 29, 2025
11:00am - 1:00pm EST
Marketing and Advertising Compliance - Part 1
If you read enforcement actions related to marketing and advertising carefully, it’s clear what else is being targeted: sales and marketing practices. It’s always useful to learn from others’ mistakes, regardless of your institution’s size or regulator.
This continues to be true even with new leadership in Washington and at the regulatory agencies. There continues to be a commitment to enforce rules against institutions that harm consumers, and that starts with how you communicate with them in your marketing.
Now more than ever it’s important that advertising and marketing efforts are effective. Advertising is being looked at in different ways than before. There are standards to observe, especially when it comes to UDAAP (Unfair, Deceptive, or Abusive Acts or Practices).
This is a seismic shift in regulatory enforcement, where practices that were perfectly acceptable in years past are now problematic. In the rush to attract new business and keep the clients you have, compliance requirements can easily be missed or ignored.
What can you say in advertisements? What must you say? What can you not say? Many sets of rules govern these questions, and more are on the way. How about your promotional efforts – contacting prospects and customers to let them know what you have available?
November 5, 2025
11:00am - 1:00pm
Marketing and Advertising Compliance - Part 2
If you read enforcement actions related to marketing and advertising carefully, it’s clear what else is being targeted: sales and marketing practices. It’s always useful to learn from others’ mistakes, regardless of your institution’s size or regulator.
This continues to be true even with new leadership in Washington and at the regulatory agencies. There continues to be a commitment to enforce rules against institutions that harm consumers, and that starts with how you communicate with them in your marketing.
Now more than ever it’s important that advertising and marketing efforts are effective. Advertising is being looked at in different ways than before. There are standards to observe, especially when it comes to UDAAP (Unfair, Deceptive, or Abusive Acts or Practices).
This is a seismic shift in regulatory enforcement, where practices that were perfectly acceptable in years past are now problematic. In the rush to attract new business and keep the clients you have, compliance requirements can easily be missed or ignored.
What can you say in advertisements? What must you say? What can you not say? Many sets of rules govern these questions, and more are on the way. How about your promotional efforts – contacting prospects and customers to let them know what you have available?
November 12, 2025
11:00am - 1:00pm
Marketing and Advertising Compliance - Part 3
If you read enforcement actions related to marketing and advertising carefully, it’s clear what else is being targeted: sales and marketing practices. It’s always useful to learn from others’ mistakes, regardless of your institution’s size or regulator.
This continues to be true even with new leadership in Washington and at the regulatory agencies. There continues to be a commitment to enforce rules against institutions that harm consumers, and that starts with how you communicate with them in your marketing.
Now more than ever it’s important that advertising and marketing efforts are effective. Advertising is being looked at in different ways than before. There are standards to observe, especially when it comes to UDAAP (Unfair, Deceptive, or Abusive Acts or Practices).
This is a seismic shift in regulatory enforcement, where practices that were perfectly acceptable in years past are now problematic. In the rush to attract new business and keep the clients you have, compliance requirements can easily be missed or ignored.
What can you say in advertisements? What must you say? What can you not say? Many sets of rules govern these questions, and more are on the way. How about your promotional efforts – contacting prospects and customers to let them know what you have available?
What You'll Learn October 29, 2025:
What You'll Learn November 5, 2025:
What You'll Learn November 12, 2025:
Carl Pry
Asurity Advisors
Carl Pry is a Certified Regulatory Compliance Manager (CRCM) and Certified Risk Professional (CRP) who is a Senior Advisor for Asurity Advisors in Washington, DC. Through his more than 35-year working career, as well as through his experience as a banking attorney and officer, he has provided a variety of regulatory compliance and financial performance services to financial institutions and other clients throughout the country. He has written extensively regarding consumer and commercial compliance, tax, audit, and financial institution legal issues, and is a frequent contributor to and currently serves as the Chair of the Editorial Advisory Board for the ABA Bank Compliance magazine. He has spoken at scores of banking, compliance, and state bar associations, and has conducted training sessions for financial institutions across the country.
Who Should Attend?
These sessions are ideal for anyone involved in developing and marketing your institution’s products and services, including the marketing department, compliance officers, auditors, business managers, sales, and service staff.
Live Webinar - $829.00
Available Upgrades
**100% surcharge applied to non-members.
Katie Yates
Education Coordinator
o: 317-387-9380
d: 317-333-7162
kyates@indiana.bank