Aug 2, 2024
In this day and age of UDAP/UDAAP, it’s clear that how you say what you say in your advertisements is just as important as what you say. Style matters – you must be clear and conspicuous in your wording so as not to confuse and deceive.
If you read enforcement actions related to marketing and advertising carefully, it’s clear what else is being targeted: sales and marketing practices. It’s always useful to learn from others’ mistakes, regardless of your bank’s size or regulator.
This is a full-day streaming event that covers the comprehensive landscape of marketing and advertising compliance requirements. We’ll provide many examples of how the rules apply as well as recommendations on how to deal with all the requirements.
We’ll cover not only the UDAP/UDAAP aspects of advertising but also the many technical requirements of the deposits and loan regulations that deal with marketing and advertising. We’ll also cover the many marketing program-specific rules that cover campaigns; for instance, what are the rules when you send emails? Use the phone? We’ll also talk about using data and customer information in marketing, such as privacy rules and regulations.
Finally, we’ll also delve into the technical aspects of marketing and advertising: using artificial intelligence, algorithms, and auto-decisioning. We’ll also discuss various media, including social media and digital channels.
As the compliance environment becomes more complex, your marketing department must stay on top of all the rules and regulations. This session will help.
August 2nd, 2024
10:00 am -5:00 pm EST
What You'll Learn
In-depth discussion of UDAP/UDAAP requirements - attention to unfair, deceptive, and abusive acts and practices (UDAAP). Plus, what may be considered abusive? How can you stay clear of trouble? Don't miss the forest for the trees
Examples of unfair and/or deceptive advertising
Discussion of enforcement actions and UDAP practices, plus recommendations
Sales practices and conduct risk – what are the issues?
What will examiners look for?
How best to be ready
Marketing services agreements – attention on third-party activities
Native advertising issues
Utilizing technology in advertising: algorithms, artificial intelligence, and associated risks
What data are you using to create personal advertising? Coming regulations (DFA 1033)
Social media and control over messaging – targeting risks
Deposit advertising, including Reg. DD requirements
Tax reporting issues
FDIC official advertising statement requirements – plus updates: what’s coming?
Non-deposit Investment Product (NDIP) and insurance sales provisions
Rules prohibiting lotteries – what can and can’t you do with drawings and contests?
Marketing campaigns – privacy issues and sharing data and information with affiliates and non-affiliated third parties • Prescreening campaigns – FCRA requirements
Offering free credit reports
Guidance on the use of testimonials in advertising
Social media – regulatory guidance and cautions
TCPA (Telephone Consumer Protection Act) – Do Not Call requirements, plus related Do Not Solicit issues
TSR (Telemarketing Sales Rule) fraud issues
Email issues – CAN-SPAM and other concerns
Does anyone use faxes anymore? The Junk Fax Prevention Act
Fair Housing Act (FHA) rules – the Equal Housing Lender logo and statement
Fair lending considerations in marketing and advertising – what to be aware of and hot spots (such as geographical restrictions/redlining)
Digital redlining issues
Determining your Reasonably Expected Market Area (REMA), and what this means
Truth in Lending/Reg. Z requirements, including additional requirements for mortgage loans
Tax deductibility issues
SAFE Act disclosure issues
Who Should Attend
Anyone involved in developing and marketing your institution's products and services, including the marketing department, compliance officers, auditors, business managers, sales and service staff, and anyone else whose duties involve promotion.
Carl Pry is a Certified Regulatory Compliance Manager (CRCM) and Certified Risk Professional (CRP) who is a Senior Advisor for Asurity Advisors in Washington, DC. Through his more than 30-year working career, as well as through his experience as a banking attorney and officer, he has provided a variety of regulatory compliance and financial performance services to financial institutions and other clients throughout the country.
Available Upgrades
$20
AyZha Hazelwood, Education Meeting Coordinator
Ahazelwood@indiana.bank
317-387-9380