Agenda

April 13, 2026
11:00 am - 12:30 pm EST

Financial institutions can’t ignore social media, but they also cannot afford to get it wrong. From marketing and accountholder engagement to employee activity and third-party platforms, social media presents a complex web of regulatory, reputational, and operational risks for financial institutions.

This webinar will provide a practical roadmap for navigating social media use while maintaining compliance with applicable laws, privacy requirements, advertising rules, and supervisory expectations. Attendees will learn how to responsibly leverage social media as a business and marketing tool without triggering compliance violations, UDAAP risk, or supervisory criticism.

Topics

KEY WEBINAR TAKEAWAYS:

• Applicable regulatory guidance and expectations for using social media
• Required disclosures and prohibited practices on social platforms
• How to respond to comments, messages, and complaints online, including when a complaint requires escalation
• Social media missteps seen by regulators, and risk mitigation strategies

Speaker(s)

Shelli Clarkston
Spencer Fane LLP

Shelli Clarkston is an attorney with Spencer Fane LLP where she provides financial institutions with proactive legal counsel on regulatory and compliance matters. She received her law degrees from the University of Missouri – Kansas City and her undergraduate degree from the University of Nebraska – Lincoln. In addition, she has a master’s degree from Doane University.

Before joining Spencer Fane, Shelli was the Risk and Compliance Officer for a financial services technology platform with one of the world’s largest technology companies. She oversaw the platform’s regulatory compliance and handled all risk-related matters. She also has experience as general counsel for a community bank, where she managed all legal, regulatory, compliance, and corporate matters.

Fees

Live Webinar - $279

• Unlimited connections for your institution
• Available on desktop, mobile & tablet
• Take-away toolkit
• Presenter’s contact info for questions

On-Demand Webinar - $279

• Unlimited & shareable access starting two business days after live stream
• Available on desktop, mobile & tablet devices 24/7
• Take-away toolkit
• Ability to download webinar video
• Presenter's contact info for questions

Live + On-Demand - $379

Get the best of both and save when you Bundle the Live & On-Demand Webinar registration! This option includes all the items listed above.

**100% surcharge applied to non-members.

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