Topics

WEBINAR HIGHLIGHTS:

• How leading financial institutions are leveraging cutting-edge design trends while avoiding the limitations that cause many established institutions to fall behind the curve
• Proven strategies for measuring and optimizing your website's conversion funnel – from initial visitor engagement to completed applications for loans and new accounts
• Key analytics and metrics that demonstrate your website's business-driving capabilities, helping you make data-driven decisions for continuous improvement
• Strategic content optimization techniques that enhance both accountholder engagement and SEO while maintaining regulatory compliance

TAKE-AWAY TOOLKIT: 

• Each participant can receive a complimentary website visual attention analysis based on the powerful Feng-GUI technology. This tool simulates how visitors interact with your website in the first few seconds, helping you identify which elements grab attention and which might be overlooked. Understanding this visual hierarchy can be crucial for optimizing your site's effectiveness and conversion potential.
• Employee training log
• Interactive quiz
• PDF of slides and speaker’s contact info for follow-up questions
• Attendance certificate provided to self-report CE credits

Speaker(s)

Eric Cook often refers to himself as a “recovering banker” after spending 15 years as a community banker in Michigan before shifting to a digital strategist in 2007.  An award-winning web designer with WSI, the world’s largest digital agency network, he’s a three-time contributing author of the best-selling book Digital Minds: A Strategic Approach to Connecting and Engaging with Your Customers Online and recently launched an online mastermind and mentorship community exclusively focused on the needs of banking professionals called TheLinkedBanker.com.

Eric routinely works with community-focused financial institutions around the country helping to develop their digital strategies, embrace social media engagement, and enhance their overall online presence. As a faculty member at several banking schools, Eric is also a highly rated conference speaker who loves educating community bankers to help lead the digital charge to better connect and engage in the 21st century.

Fees

Live: $279
On-Demand: $279
Live + On-Demand: $379

Association Contact

Brooke McCormack
Education Meeting Coordinator
bmccormack@indiana.bank
317-387-9380