Marketing Directors Forum - February 25, 2025; June 24, 2025; October 28, 2025
The Marketing Directors Officer Forum will provide a platform and opportunity to exchange ideas freely and examine pressing issues in today’s ever-evolving regulatory, cost-conscious and productivity-driven environment.

Marketing AI Bootcamp 2.0 - June 23, 2025
This seminar explores the role of AI in shaping the future of marketing within financial institutions. Attendees learn about strategic applications of AI that can optimize their marketing functions and drive meaningful customer engagement. The discussion also addresses common apprehensions related to AI, such as job security, and how AI, rather than replacing marketers, can amplify their capabilities and make them more valuable within their organizations. You are not only equipped with an understanding of AI's transformative potential but also provided practical steps to leverage AI in enhancing marketing strategies, safeguarding data privacy, building proficient teams, and preparing for the future. By focusing on empowerment, we turn AI from a potential threat into a valuable tool for augmenting your capabilities, driving forward your strategies, and making a greater impact within your organization.

Graduate School of Banking Strategic Marketing Offerings (Details TBA)
GSB’s innovative marketing programs integrate critical marketing and business development strategies with the business of banking- covering key topics like marketing, planning branding, content and digital marketing, customer acquisitions, customer experience, data management, goals setting and more, all in the context of business of banking. Watch for updates on future programs and complete the interest form at GSB.org to be notified about marketing programs.